The Belo Medical Group recently received backlash over an ad it released about how the pandemic has affected the way women take care of themselves.
It started with a slim, fair-skinned girl watching television and hearing the news about the pandemic. As she looked at the TV screen, she was slowly gaining weight, her face starting to develop acne, and her body hair growing leaps and bounds. It ended with one of her girl friends calling to check up on her and asking what happened.
Many were angered by the ad, saying that it banked on insecurities to sell the clinic’s beauty services and products.
Saw the latest ad for Belo Medical.
Read the room. Promote your services, but not at the expense of people’s insecurities. We’re in a pandemic, and we’re all just trying to survive. The last thing people need is an ad that points out body changes. Distasteful and insensitive.
— p a t r i c i a
(@expectopatramos) August 10, 2021
Thoughts on the Belo Medical #PandemicEffect ad:
The pandemic is stressful enough as it is and preying on consumers’ insecurities isn’t helping either. To paraphrase and add to the words of the beautiful @143redangel—“Ang katawan at ang mukhang ito ay marami nang pinagdaanan”.
— PRAK BOGUM (@kaisipangabitan) August 10, 2021
Some also questioned the judgment of the ad creators and the people behind the business.
Not a SINGLE person involved in that Belo ad had any qualms about it? It wasn’t just a choice, it was a series of choices made by dozens of people.
— modern-day hippie
(they/them) (@trishaobannon) August 10, 2021
Others commented how it set unhealthy beauty standards and shamed those who don’t fall under the standard.
Let’s talk about what’s wrong with the Belo ad.
It’s not the pandemic, Dra. It’s society’s beauty standards and the way capitalists ride on it to exploit our insecurities. It’s the way you make it look like our fatness is a disease and your clinic can cure it away. pic.twitter.com/4nvx4gujHn
— Nina (@theninaellaine) August 10, 2021
what the fuck was that new Belo ad…
can’t believe there was body shaming, skin health shaming, and mental health shaming all in a minute and thirty seconds…
— ＰＡＵＬＡ (@QuesoDePaula) August 10, 2021
The Belo Medical Group was quick to respond by deleting the controversial ad and releasing a public apology.
What’s your take on the issue?
The post Belo Medical Group apologizes for controversial pandemic ad, takes down video first appeared on Bilyonaryo Business News.
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