Payless was named Philippines’ “fastest-rising brand”, reaching 2.3 million more households last year.

“Positioning the brand as value for money, yet still delicious, is proving to be a winning formula for Payless,” Kantar said.

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Great Taste, meanwhile, was among the country’s most preferred brands in the instant coffee segment.

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It ranked 13th in the most chosen FMCG (Fast-Moving Consumer Goods) brands in the country.

Apart from these two brands, URC’s snack foods Nova and Piattos were named among the “fastest risers” and most chosen food brands.

Nova reached 1.1 million more homes last year.

“The brand also adopted well to the changes in the channel landscape as the lockdown forced sari-sari stores to close. Hypermarkets and supermarkets remained resilient and Nova was able to leverage on its strong position in these channels, helping ensure availability,” URC said.

Meanwhile, C2 was listed as among the top 3 fastest-growing brands in urban Vietnam, according to the Vietnam Brand Footprint by Kantar Worldpanel.

It remains as the leading ready-to-drink tea brand in Vietnam.

URC’s chief marketing officer Mian David said this recognition only goes to show that the company has been adapting well to a shift in the way consumers purchase their food needs.

The post URC products among most purchased brands in Asia first appeared on Bilyonaryo Business News.